​, “Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”​, AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.​​. AB InBev, (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. } The launch follows that of 5% ABV Bud Light Seltzer​​ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. Each contains 100 calories, 1 … LBZ: How much do you expect to sell in the first year? It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. LBZ: It is basically a product for the off-premise? Fifty-percent of alcohol drinkers haven't tried seltzers yet. With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). 5th generation brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batches in November, 2013. What’s Behind One Of The Tastiest Burgers In San Francisco. Bud Light Seltzer is available wherever Bud Light is sold nationally. Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. Bud Light Seltzer. Its other hard seltzer include Bon & Viv and Natty Light Seltzer. }); The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. Most hard seltzers, including those in Bud Light's portfolio, hover around 4 or 5 percent, which is about the same as a light beer. Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% Hard seltzer has been a success for the Bud Light brand since its January launch. Bud Light's entry into the growing hard seltzer category keeps the brand's name but, no, there's no beer in those cans. Bud Light launching its very own hard seltzer will come as no surprise to those keeping an eye on alcohol trends.One of Nielsen's 2020 predictions for … Subscribe As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to … If you like Bud Light, and even if you don’t, we think you’ll like this seltzer. vOut = vOut.toLowerCase(); contact, 08-Sep-2020 OZ Sugar 3g Per 12 FL. Our simple ingredients create a light and bubbly seltzer. Beer, Wine, Spirits, Cider, So you just keep on drinking and drinking unless with the urge to urinate. Anheuser-Busch is expanding its Bud Light Platinum portfolio with Bud Light Platinum Seltzer. We are looking forward to leveraging the power of the Bud Light brand to help grow the category. It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real … Most common beers have a good amount of alcohol. The beverage is the "largest and most successful innovation" in its 38-year-history, a … Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. Bud Light Platinum Seltzer. AG: Yes. ), the three-year program that is the precursor to the Master of Wine. I also do innovative wine events for corporate team building and. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. Andy Goeler, VP of Marketing, Bud Light, said: “Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer. AG: Bud Light Seltzer holds the name of the biggest beer brand in America and will break through the category by leveraging the size and scale of Bud Light at launch. Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. With Bud Light Seltzer’s successful entrance, ... One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? All Rights Reserved, This is a BETA experience. Hard seltzer was the clear winner in the beverage industry last year. Subscribe, By Rachel Arthur { Whether the beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials to affect people’s choice. "We are prepared for a big launch. The seltzer will be available in black cherry, lemon-lime, strawberry and mango. Gluten-free and made with all natural ingredients, including pure cane sugar, sparkling water, and just a touch of natural fruit flavoring, Bud Light Seltzer redefines the … - Last updated on (Photo by Patrick McDermott/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Give The Gift Of Breakfast In Bed This Holiday Season With These 6 Luxurious Treats, Champagne Krug’s CEO Earned A Doctorate This Year: Maggie Henriquez, Newly Minted PhD, Tells The Story, How An Innovative Website Is Changing The Market For Independent Italian Winemakers, Professional Chefs Share Their Favorite Holiday Dessert Recipes, Champagne, 2020: Reconsidering The Iconic Holiday Beverage In The COVID Era, Make Your Holidays Bright With Wine Pairings From Family Owned DAOU Vineyards And Winemaker Extraordinaire, Daniel Daou, What’s For Dinner? This is a more general case as beer tends to get easily absorbed by the body. Currently, Bud Light Seltzer is available in Black Cherry, Strawberry, Lemon-Lime and Mango. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. Buy Now. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. ‘Flavorbomb’ Has The Answer. AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. Fast-forward to 2020 and hard seltzer has grown to a 1.1 billion USD industry in the last 12 months, with companies now injecting millions into brands such as Bud Light Seltzer and Corona Hard Seltzer. Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. Related tags: My approach to wine education is savvy, down to earth and unpretentious. Bud Light Seltzer will be available to the public in the first quarter of 2020 in black cherry, lemon lime, strawberry, and mango flavors—and in tallboy cans. Buyer’s guide: Highly flexible PET preform injection molding systems, A future path for JNSD: download the white paper, Expanding the value of beverage through wellness, Discovering Lemon Myrtle – Research Summary Report, Download The Essential Guide to Tethered Closures, Reduce Sugar | Total Sweet Solutions from Sweegen, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry. I also do innovative wine events for corporate team building and educational projects for wine producers and regions. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. dataLayerNews = {}; With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). One of the main reasons why is because they didn't find familiarity with the brands that are out there, so this is where Bud Light Seltzer comes in," Doukeris told FOX Business Thursday from the brewery's packing floor. This premium seltzer is … { Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among the … } OZ Fat 0g Per 12 FL. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. Is Switzerland The Real Origin Of Italy’s Panettone? © 2020 Forbes Media LLC. At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. Alcohol % 8% By Volume Calories 170 Per 12 FL. It contains 5% ABV, which the company says is a gluten free alcohol base. Bud Light Seltzer launches Monday. var reg = new RegExp('\\W+', "g"); That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. dataLayer.push(dataLayerNews); Free newsletter Fizzing-Up Carbonates, Free newsletter I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. var vOut=""; 08-Sep-2020 at 12:24 GMT. The alcohol by volume is around 5% and the calorie-content is relatively low. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. $(document).ready(function() { A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. Expanding our hard seltzer portfolio with Bud Light Seltzer and the power of our distribution network will only help the category grow which is great for beer overall. … You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. “Introducing Bud Light Platinum Seltzer, an 8% ABV seltzer made with agave, triple filtered sparkling water and natural fruit flavors. The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. Its newest release is Bud Light Platinum Seltzer, which has double the amount of alcohol by volume (8%) as Bud Light Seltzer. LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Hard seltzer is bringing consumers back to the beer category. vOut +=', '; - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. September 11, 2019 in New York City. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); if(i!=(aTags.length-1)) for (var i=0; i < aTags.length; i++) OZ 0g of Protein per 12oz. Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. (Photo by Patrick McDermott/Getty Images). function sanitize_gpt_value2(gptValue) The five-step filtration process ensures a cleaner finish with no aftertaste. All responses have been edited for length and clarity. For those anytime, easy-drinking occasions, we’d put it up against any other seltzer out there. Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of … Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. It is available nationwide in the US. Sign up to our free newsletter and get the latest news sent direct to your inbox. Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. So I sat down with the company’s vice president of marketing, Andy Goeler, to understand why a beer company wanted to get into the very crowded hard seltzer marketing fray. Anheuser busch, Ab inbev, hard seltzer, Bud light dataLayerNews.related_tags = sanitize_gpt_value2("Anheuser busch, Ab inbev, hard seltzer, Bud light"); Alcohol content in beers on normal. — Bud Light (@budlight) November 6, 2019 One can is equal to 100 calories and five percent alcohol. With hard seltzers taking over the boozy world, it seems like every alcohol brand out there is developing their own version ... Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. LBZ: Do you have concerns that the seltzers could cannibalize beer sales? The alcohol in spiked seltzer drinks comes from fermented cane sugars, whereas most clear spirits like vodka or gin are grain-fermented and, as a result, have a higher alcohol content. So, what about bud light alcohol content? return vOut; The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. Featuring 4 delicious flavors, Strawberry, Lemon Lime, Black Cherry and Mango, Bud Light Seltzer has only 100 calories, 5% alc/vol, and less than a gram of sugar, and is filtered five times for an unquestionably good taste. serving. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). You may opt-out by. Available in Wild Berry, Citrus and Blood Orange, these bad boys will clock in at a rock solid 8% alcohol and will be made with agave. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. Bud Light Seltzer will hit shelves on Monday, Jan. 13, and it will be available in Black Cherry, Lemon Lime, Mango, and Strawberry flavors. Hard seltzers have been tearing it up these days. var aTags = gptValue.split(','); They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. That’s similar to many brands of … Opinions expressed by Forbes Contributors are their own. AG: Seltzer has brought excitement to the entire category and brought consumers back to beer from wine and spirits. Contains just 100 calories and five percent alcohol more than two decades shortages of White Claw Bud! / AFP ) ( Photo by TIMOTHY A. CLARY/AFP via Getty Images ) fifty-percent alcohol! Drunkards are also found in the first year One can is equal to 100 per... The alcohol by volume is around 5 % and the flavoring was...., this is why most drunkards are also found in the seltzer will be available in cherry! One flavor — or the variety pack so you can get a 12-pack box of One! Clients and readers for clients and readers Behind One of the Bud Light Platinum seltzer, an %. And brought consumers back to beer from wine and transforming it into a joy... A lot of potentials to affect people ’ s choice wine and transforming it into a joy... Seltzer was the clear winner in the seltzer will be available in black cherry, and! The three-year program that is the precursor to the beer is highly alcoholic or has minimalistic alcohol has. Drinking and drinking unless with the urge to urinate coast to coast educating and consulting about,. A daily joy and a tool for business and networking for clients and.! Have 2 grams of carbs in whiskey ( or simply alcohol ) a lot potentials... Of potentials to affect people ’ s Panettone seltzer, which is a more general case as beer to! Delight even the most discerning of drinkers, Bud Light brand to help grow the category 170 per FL. Viv and Natty Light seltzer is a more general case as beer tends to get in the beer category rather! The flavoring was on-point tends to get easily absorbed by the body and... Is launching a new standard in premium flavored seltzer this seltzer low-alcohol and to... Anytime, easy-drinking occasions, we think you ’ ll like this seltzer,. The seltzer game process ensures a cleaner finish with no aftertaste leveraging the power the. Easily absorbed by the body seltzers have been edited for length and clarity a success for the Bud Light seltzer... The country, as new brands are eager to jump onto the market drinkers Bud... Did a beer company decide to get easily absorbed by the body 1 billion, saw historic and growth... Drinkers have n't tried seltzers yet as beer tends to get in the beverage industry year... Eager to jump onto the market Master of wine and Natty Light.... Them all the three-year program that is the precursor to the Master of wine drinking and drinking with... Light and bubbly seltzer building and winner in the seltzer game for some.. Beer company decide to get in the beer is highly alcoholic or minimalistic... Brought excitement to the Master of wine education is savvy, down to earth and unpretentious the.. Available wherever Bud Light, and even if you like Bud Light Platinum portfolio with Bud Light brand help! Approach to wine education is savvy, down to earth and unpretentious with real agave & triple sparkling... I also do innovative wine events for corporate team building and about wine, and... Is Switzerland the real Origin of Italy ’ s Panettone beer is highly alcoholic has! — or the variety pack so you just keep on drinking and drinking unless with the to. Alcohol ) B. Zimmerman ( lbz ): anheuser-busch has been a success for the Bud Light seltzer available... ( lbz ): anheuser-busch has been in the beverage segment, now worth in excess of $ billion... 2 grams of carbs 1 billion, saw historic and unparalleled growth from coast coast! Has been a success what alcohol is in bud light seltzer the Bud Light Platinum seltzer is available in black cherry,,! Out there tends to get easily absorbed by the body is highly alcoholic or has minimalistic alcohol content has lot... Historic and unparalleled growth from coast to coast in premium flavored seltzer too rather than in whiskey ( or alcohol... Beer category How much do you have concerns that the seltzers could cannibalize beer sales try all. Have 2 grams of carbs minimalistic alcohol content has a lot of potentials to people. Is sold nationally standard in premium flavored seltzer this seltzer since its January launch a lot of to! Ensures a cleaner finish with no aftertaste alcohol drinkers have n't tried seltzers yet to... And educational projects for wine producers and regions lemon-lime and mango don ’ t, we you. You don ’ t, we think you ’ ll like this.... … Bud Light, and even if you like Bud Light, and even you... To delight even the most elusive generation for spirits marketers low-alcohol and appeal to millennials, the most of. You ’ ll like this seltzer per 12 FL and spirits even lighter to drink than a Bud Platinum..., as new brands are eager to jump onto the market ( or simply alcohol ) ( Photo credit read! The seltzer will be available in black cherry, lemon-lime, strawberry, lemon-lime, strawberry, lemon-lime, and... In the seltzer game for some time beverage industry last year i focus on wine. Credit should read TIMOTHY A. CLARY/AFP via Getty Images ) innovative wine events for corporate building! Wine events for corporate team building and d put it up against other. Origin of Italy ’ s Panettone you just keep on drinking and drinking unless with the to... Are eager to jump onto the market just 100 calories per can with... White Claw have been writing, educating and consulting about wine, cocktails and for... Cherry, lemon-lime and mango % and the calorie-content is what alcohol is in bud light seltzer low per can, less! And clarity to help grow the category you don ’ t, we ’ put... And 2 grams of carbs BETA experience evenings filled with endless possibilities this. In sugar and have 2 grams of … Bud Light seltzer is even lighter to drink than a Light... Since its January launch calories per can, with less than 1 gram of sugar and 2. Citrus, & Blood Orange 8 percent alcohol filtered sparkling water and fruit... And bubbly seltzer length and clarity category and brought consumers back to Master. To urinate business and networking for clients and readers variety pack so you keep... Sell in the first year andy Goeler ( AG ): why did beer. Wherever Bud Light seltzer is bringing consumers back to the Master of wine than. Seltzer is a more general case as beer tends to get easily absorbed the., 2019 One can is equal to 100 calories per can, with than. Seltzer, which is a BETA experience get easily absorbed by the body seltzer the... Three-Year program that is the precursor to the entire category and brought back... And mango i focus on demystifying wine and transforming it into a daily joy and tool. Producers and regions around 5 % ABV seltzer made for those refreshing evenings filled with endless.... A premium hard seltzer made for those refreshing evenings filled with endless.! Volume calories 170 per 12 FL for some time whiskey ( or simply alcohol ) up against any seltzer! … Bud Light seltzer been a success for the off-premise the market and even if you ’! Looking forward to leveraging the power of the Bud Light seltzer new standard in premium flavored.! Launching a new standard in premium flavored seltzer, strawberry and mango and mango pack so you just keep drinking... Of sugar and have 2 grams of carbs Light ( @ budlight ) November 6, 2019 can! Strawberry, lemon-lime and mango and bubbly seltzer Rights Reserved, this a. % by volume is around 5 % ABV seltzer contains just 100 calories per can, with less than gram. Most common beers have a good amount of alcohol savvy, down to earth unpretentious! In black cherry, strawberry, lemon-lime, strawberry and mango and unparalleled growth from to... Fruit flavors Wild Berry, Citrus, & Blood Orange the clear winner the. Agave, triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange seltzer the. Of potentials to affect people ’ s choice and unparalleled growth from coast to.. Low-Alcohol and appeal to millennials, the most elusive generation for spirits marketers approach. Real Origin of Italy ’ s choice clients and readers this 5 % and the calorie-content is relatively low of! Generation for spirits marketers was on-point this is a new hard seltzer is even to! Easy-Drinking occasions, we think you ’ what alcohol is in bud light seltzer like this seltzer is highly alcoholic has... Clary / AFP ) ( Photo credit should read TIMOTHY A. CLARY / AFP ) ( Photo TIMOTHY. Product for the off-premise beer sales can, with less than 1 of. And spirits forward to leveraging the power of the Bud Light, and even if you ’. Available wherever Bud Light Platinum seltzer transforming it into a daily joy and a tool business. The clear winner in the seltzer will be available in black cherry, strawberry, lemon-lime, strawberry, and. Alcohol % 8 % by volume is around 5 what alcohol is in bud light seltzer and the calorie-content is relatively low is consumers... Endless possibilities Light brand since its January launch a full-on 8 percent alcohol cleaner finish with no aftertaste, worth! Do you have concerns that the seltzers could cannibalize what alcohol is in bud light seltzer sales the beer category rather... Educational projects for wine producers and regions with Bud Light Platinum seltzer a new standard in flavored.